Most agencies build a clinic website the way they build a gym website, then hand a practitioner something that quietly breaches their professional code. Doctors in India work under advertising and solicitation restrictions that rule out the standard marketing playbook — and a site that ignores them is a professional risk, not a growth asset.
The constraint nobody mentions
Website design for doctors starts from a rule most agencies have never read. The National Medical Commission's professional conduct regulations restrict registered medical practitioners from soliciting patients, directly or indirectly. A factual, informational website is accepted practice. What sits on the wrong side of the line is the material most marketing templates lead with: claims of being the best or most experienced in a city, guarantees or assurances of cure, comparative claims against other practitioners, and patient testimonials used as promotional proof. We build without those by default and tell you which requested items we will not add.
The Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954 sits alongside it and prohibits advertising remedies claiming to cure a schedule of specified conditions. This catches more clinic websites than owners expect, particularly in dermatology, fertility, weight management and alternative medicine, where enthusiastic copywriting drifts into claiming outcomes.
Patient data is the third constraint. Under the Digital Personal Data Protection Act, 2023, health information is personal data requiring lawful, consented processing. In practice this means enquiry forms should collect the minimum needed to call someone back — a name and a number, not a symptom history — and no patient-identifying material should sit on the site or in an unsecured inbox. If you offer online consultations, the 2020 Telemedicine Practice Guidelines govern how that is described and conducted.
None of this makes website design for doctors a lost cause. Displaying your registration number, qualifications, speciality, timings and location accurately is both permitted and exactly what a patient deciding whom to call is looking for.
What's included
Name, registration number, degrees, speciality and years in practice presented factually. Verifiable credentials do more for patient confidence than any adjective, and they stay inside the code.
WhatsApp-based booking as standard because it is what patients actually use, with a two-field form fallback. Integrates with an existing clinic management system where you have one.
A page per major service, written to describe the procedure and what to expect rather than to promise a result. This is also what ranks — patients search for the condition, not for your clinic name.
Google Business Profile set up and linked, with consistent name, address and phone. For "doctor near me" and "clinic near me" searches the profile does more work than the website does.
The specifics
| Element | Our default | Why |
|---|---|---|
| Registration number | Included | Permitted, and the strongest trust signal available |
| Qualifications & speciality | Included | Factual disclosure, expressly acceptable |
| Patient testimonials | Excluded by default | Reads as solicitation under NMC conduct rules |
| "Best in city" claims | Never | Comparative advertising, clear breach |
| Guaranteed outcomes | Never | Breaches conduct rules and the 1954 Act |
| Before/after images | Case by case | Depends on speciality and framing |
| Symptom detail in forms | Excluded | Health data under DPDP Act 2023 |
| Online consultation | If offered | Must follow 2020 Telemedicine Guidelines |
Outside the metros
In a district town the Google Business Profile is not a supporting asset, it is the whole shopfront. Patients search "doctor near me" on a phone and call the first listing with photographs, current timings and recent reviews — many never open a website at all. So the profile gets built first and the site is designed to feed it, rather than the reverse.
Language matters more here than in a metro. Older patients and the family members who actually make the call often read Hindi or Marathi more comfortably than English. A bilingual timings-and-directions block, and clinic instructions in the local language, removes a real barrier — while the treatment pages stay in English where the search volume is.
Connection quality decides whether any of it is seen. A clinic site loading over a congested 4G cell needs to be under a few hundred kilobytes; the image carousel and video background that look fine on office broadband simply do not render before the patient gives up and calls someone else. We build to that constraint from the start.
And the enquiry itself is a phone call or a WhatsApp message, not a form. Online payment for consultations sees little uptake outside the metros — patients pay at the desk, often by UPI. So the site optimises for one tap to call and one tap to message, with directions that work in a mapping app.
Transparent pricing
Fixed price, quoted before work begins. Domain, hosting and SSL are set up by us and registered in your name.
All prices in INR, exclusive of GST. We do not add testimonial sections or outcome claims to clinic sites regardless of package.
Common questions
Yes. The NMC restriction is on soliciting patients, not on having an informational presence. A site stating your name, registration number, qualifications, speciality, timings, location and the procedures you perform is accepted practice. The line is crossed by promotional framing — superlatives, comparisons with other doctors, and guarantees about results.
Because testimonials used as promotional proof read as indirect solicitation under the NMC conduct regulations, and the risk sits with you rather than with us. Google reviews on your Business Profile are a different matter — those are patient-initiated, hosted by a third party, and are the appropriate place for that kind of feedback.
A single-page site for a solo practice starts at ₹9,999. Multi-doctor clinics needing individual profiles and treatment pages are typically ₹19,999. Hospitals and diagnostic chains with department management and booking integration start at ₹34,999. Quotes are fixed before work begins, and domain, hosting and SSL are registered in your name.
Seven working days for a single-page practice site and about fourteen for a multi-doctor clinic, measured from the discovery call. The usual delay is not development — it is getting final approval on how each practitioner's qualifications and speciality are worded, which is worth doing carefully given what the code requires.
Yes. We set up a WhatsApp-based appointment request as standard, because that is what patients in India actually use and it needs no account or app. If you run a clinic management system with a booking module we integrate that instead, and keep WhatsApp as the fallback for patients who will not use a portal.
That is largely a Google Business Profile job rather than a website job, and we set the profile up as part of the build. The website supports it by keeping name, address and phone consistent, carrying the right structured data, and giving the profile something credible to link to. For local searches the profile does most of the work.
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