A project page is an advertisement in the legal sense, and under RERA an advertisement for a registered project carries obligations most builder websites quietly fail. This is for developers, brokers and channel partners who would rather have that handled at build time than after a notice. It is not for you if you want super built-up area headlines and possession dates you cannot commit to.
The legal constraint
Real estate website design in India is a compliance exercise before it is a design one. The Real Estate (Regulation and Development) Act, 2016 requires that a promoter advertising a registered project display the RERA registration number, along with the website address of the relevant state authority where the project details can be verified. A website page marketing a project is an advertisement for this purpose. Penalties for non-compliant advertising are calculated as a proportion of estimated project cost, which makes this the most expensive detail on the page to get wrong.
The area disclosure requirement changes real estate website design at the layout level, not just in the fine print. RERA defines and requires carpet area, which is the measure a buyer is entitled to see. Leading with super built-up area — long the industry habit — and burying carpet area is precisely what the Act was written to end. We build project templates where carpet area is the primary figure and any other measure is clearly labelled as secondary.
Renderings need handling too. Artistic impressions, indicative layouts and images of unbuilt amenities should be labelled as such rather than presented as photographs of what exists. The same discipline applies to possession dates: publish the date registered with the authority, not an optimistic internal target, because the published date is the one a buyer can hold you to.
Since registration numbers differ per project and per state authority, this cannot be a footer line. It belongs in the project page template itself, which is how we build it.
What's included
RERA number and state authority link as required fields in the template rather than as optional content. Carpet area primary, possession date as registered, approvals listed. A project cannot be published without them.
The actual conversion event in residential sales is the site visit, not a brochure download. Booking flow captures preferred date, budget band and configuration so your sales team calls prepared.
Unit types, carpet areas and price bands in a table a buyer can compare, with a stated position on what is included — parking, floor rise, registration and taxes. Ambiguity here produces enquiries that die on the first call.
Portal, ad and website enquiries tagged by source into a CRM with an owner and a response deadline. Real estate enquiry volume is high and intent is low, so scoring and speed matter more than capture.
The specifics
| Element | Requirement | Why it matters |
|---|---|---|
| RERA registration number | Mandatory per project | Required in advertising for registered projects |
| State authority website | Mandatory | Buyer must be able to verify independently |
| Carpet area | Primary figure | The measure RERA defines and requires |
| Possession date | As registered | Published date is the enforceable one |
| Artistic impressions | Labelled | Must not read as photographs of built work |
| Approvals list | Recommended | Checked by serious buyers and lenders |
| Price inclusions | Recommended | Prevents enquiries dying on the first call |
| Site-visit booking | Recommended | The real conversion event in residential |
Outside the metros
The product itself is different. Outside the large metros a substantial share of demand is for plots, land parcels and individual houses rather than apartments in a tower, and plot buyers evaluate on entirely different criteria: clear title, layout approval, road width, boundary status, and distance to a named landmark rather than amenity counts. A site templated for apartment marketing simply does not have fields for any of that.
RERA awareness among buyers is lower, which cuts both ways. It is a compliance obligation regardless, but displaying the registration number prominently and explaining in a line what it lets a buyer verify becomes a genuine trust differentiator in a market where several competing sellers are not registered at all.
Buyers arrive through a channel partner or a relative, not through a portal, and the website is checked to confirm the developer is real before a site visit is agreed. Photographs of completed projects, the promoter's track record and the office address do more here than a rendered walkthrough. Verifiability beats polish.
Practically, the site visit is booked over WhatsApp and the location is shared as a pin, because addresses in developing areas are unreliable. Heavy 3D walkthroughs and video backgrounds are the wrong choice on the connections these buyers are using — a compressed photo gallery that loads in under three seconds converts better than a virtual tour that never starts.
Transparent pricing
Fixed price for the build. Project data, approvals and registration numbers come from you.
All prices in INR, exclusive of GST. We publish a project page only once its RERA registration number and authority link have been supplied.
Common questions
For a registered project, yes — the Act requires the registration number and the state authority website in advertisements, and a project page marketing that project is an advertisement. Penalties for non-compliant advertising are calculated against estimated project cost, which makes it the most expensive thing on the page to omit. We build it as a required template field.
You can show it, but carpet area is the measure RERA defines and requires, and it should be the primary figure rather than a footnote. Our project templates put carpet area first and label any other measure clearly as secondary. Leading with super built-up and burying carpet area is the specific habit the Act was written to end.
A single-project or broker site with a compliant template and site-visit booking starts at ₹19,999. A developer portfolio with a CMS to add projects yourself and CRM routing is typically ₹34,999. Multi-city developers dealing with several state authorities and channel partners are quoted at scoping.
Fourteen working days for a single project, twenty-one for a portfolio site. The delay is almost never development — it is assembling registration numbers, approval lists and final carpet-area figures per configuration. We send a structured template in week one, and a project simply is not published until its compliance fields are filled.
Yes, on the portfolio package and above. The CMS includes the project template with the compliance fields built in, so adding a project means filling in the registration number, authority link, carpet areas and possession date rather than remembering to. That is deliberate — it prevents a compliance gap appearing months after handover.
Because the portal enquiry is a starting point and the website is where a buyer decides whether to give you a Saturday. They check your track record, your completed projects and whether the registration number is real before agreeing a site visit. It is also the only channel where you own the enquiry rather than renting it per lead.
Related
Let's talk
Tell us how many projects you are marketing and which state authority they are registered with. We will build the disclosure into the template rather than bolting it on.
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